• The 90-9-1 Rule Analyzed

    by  • 22 March 2010 • Uncategorized • 0 Comments

    Dr. Michael Wu, Ph.D. did a detailed analysis of the social media rule of thumb 90-9-1. This rule says that of the people participating in social media 90% are lurker, or just view material. Nine percent (9%) occasionally contribute. And only one percent (1%) participate often.

    Rules of thumb are great to have and extremely useful to give a reasonable measure without getting bogged down.  However, it is worth validating these rules.

    In the post, The 90-9-1 Rule in Reality Dr. Wu detail the statistics from over 100 communities to show exactly the reality of the rule.


    You can find more about me at http://LinkedIn.com/in/MichaelProcopio.


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