• Missing SEO – 8 Tips To Maximize Your Brand’s YouTube Presence

    by  • 16 September 2013 • social media • 2 Comments

    8 Tips To Maximize Your Brand’s YouTube Presence.

    YouTube sign by jm3

    by jm3

     

     

     

    This is a good article about YouTube but it missed one of the most important points – SEO.

    First let me summarize what the article covered with some of my own comments.

     

    • You need to have your brand stand out, or you will be lost in the noise. 
    • Create an editorial calendar (AKA) schedule, to force yourself to create new content. Because a regular stream of new content is what will keep people coming back.
    • Short videos work best, usually. Twitter’s Vine video service only allows 6 seconds per post and Instagram’s video service only 15 seconds. I’m not suggesting anything that radical but under two minutes is a good goal to shoot for, under 90 seconds better.
    • Promote/market your videos. Use your other social channels like Twitter and Google+. When I have had videos that have shown they can get views, I have even taken out ads to further boost their viewer ship.
    • Customize the appearance of your channel.
    • Carefully choose your featured video and change it regularly.
    • Create playlists.
    • Pay attention to your analytics. This will tell you what is working and what isn’t. It also provides how long people are watching a specific video and demographics of who is watching and where they are watching it – mobile, desktop, etc.

    You need to take care to put the correct keywords in the description. In addition to playing videos, YouTube is the second most use search engine in the world.

     


     

    Cover: 42 Rules for B2B Social Media Marketing

     

     

    Want to talk social media, need a speaker contact me? Or for more conceptual items in social media try my book 42 Rules for B2B Social Media Marketing or get a free excerpt to see if it is for you.

     

     

     

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