This is a good article about YouTube but it missed one of the most important points – SEO.
First let me summarize what the article covered with some of my own comments.
- You need to have your brand stand out, or you will be lost in the noise.
- Create an editorial calendar (AKA) schedule, to force yourself to create new content. Because a regular stream of new content is what will keep people coming back.
- Short videos work best, usually. Twitter’s Vine video service only allows 6 seconds per post and Instagram’s video service only 15 seconds. I’m not suggesting anything that radical but under two minutes is a good goal to shoot for, under 90 seconds better.
- Promote/market your videos. Use your other social channels like Twitter and Google+. When I have had videos that have shown they can get views, I have even taken out ads to further boost their viewer ship.
- Customize the appearance of your channel.
- Carefully choose your featured video and change it regularly.
- Create playlists.
- Pay attention to your analytics. This will tell you what is working and what isn’t. It also provides how long people are watching a specific video and demographics of who is watching and where they are watching it – mobile, desktop, etc.
You need to take care to put the correct keywords in the description. In addition to playing videos, YouTube is the second most use search engine in the world.
Check out this article on local SEO marketing from Bill Belew.