This is a good article about YouTube but it missed one of the most important points – SEO.
First let me summarize what the article covered with some of my own comments.
- You need to have your brand stand out, or you will be lost in the noise.
- Create an editorial calendar (AKA) schedule, to force yourself to create new content. Because a regular stream of new content is what will keep people coming back.
- Short videos work best, usually. Twitter’s Vine video service only allows 6 seconds per post and Instagram’s video service only 15 seconds. I’m not suggesting anything that radical but under two minutes is a good goal to shoot for, under 90 seconds better.
- Promote/market your videos. Use your other social channels like Twitter and Google+. When I have had videos that have shown they can get views, I have even taken out ads to further boost their viewer ship.
- Customize the appearance of your channel.
- Carefully choose your featured video and change it regularly.
- Create playlists.
- Pay attention to your analytics. This will tell you what is working and what isn’t. It also provides how long people are watching a specific video and demographics of who is watching and where they are watching it – mobile, desktop, etc.
You need to take care to put the correct keywords in the description. In addition to playing videos, YouTube is the second most use search engine in the world.