11 Ways To Explain Social Business Benefits – The BrainYard – InformationWeek.
This is a very good article on how to explain social media in lay person’s terms, that is no social media speak.
Here is one bullet
What are the things that do matter?
- Making sure we get the most out of the resources we invest in by making them visible and available to all the people in our ecosystem that value them.
There is also a table of use cases.
