Resume

 

SUMMARY:      High-performing, seasoned executive seeks senior position in Social Media Management.  Proven experience in high-tech organizations as a business leader, technology manager and marketer including accomplishments in growing and sustaining premier telecommunications (Xyplex) and network management (Trinagy) companies and creating and delivering on social media strategy for HP Software. 

ACCOMPLISHMENTS

Marketing and Social Media 

Strategy & Planning

• Created and executed successful social media strategy for $3Billon HP Software business. Integrated social media into the products, campaigns and PR teams.
• Implemented a program to clean up and expand pages on Wikipedia, including six-part recorded training session. Wikipedia is now the number one referring site after search engines.
• Pioneered strategies for connecting social media program to external syndication opportunities such as SlideShare.com. Collected 1500 leads in less than 6 months from SlideShare.
• Created successful, repeatable process for event promotion, ranging from video and audio commercials to posting schedules for Facebook, LinkedIn, Twitter and a number of bookmarking sites. One webinar promotion resulted in 100 additional registrations (leads) and a 2500+% ROI.

Social Media Evangelism

• Developed strategy and practices for the HP Software branded community.
• Developed curriculum and presented over 20 social media educations sessions with products, campaigns and PR teams in HP, including weekly open training sessions with internal and external speakers.
• Developed a manual of best practices for the use of multimedia to be leveraged across HP.
• Invited to speak at other Fortune 500 companies and conferences as B2B social media expert.

Blogging

• Grew HP Software number of blogs by 500%, number of bloggers by 1250% and page views by 600%.
• Planned and executed blogger tech days; developed relationships with external bloggers by inviting them to be briefed on new or expanded offerings. Application agility event resulted in the top 10 entries in Google for unpaid search.
• Secured independent well known industry blogger to syndicate content on our blog platform.
• Negotiated syndication of HP Business Service Management (BSM) content on an industry blog.

Tactics, Metrics & Results

• Raised the share of conversation by 50% through development and execution of social media strategic coverage of customer events.
• Analyzed social media performance to identify actionable results and repeatable best practices, such as increasing posts to top referring sites.
• Commissioned a competitive analysis to develop best practices on web page navigation to social media areas, Facebook, Branded communities and using social media for Partners.
• Tested advertising social assets to recommend better buying strategies to Search Engine Marketing team.
• Recruited social media practitioners at customer events to create “man-on-the-street” videos via use of hand-held video cameras and microphones that resulted in over 40 videos at events and for commercials and customer interviews.

Product Management / Product Marketing / Technical Marketing

• Drove HP Software Business Service Management to use social media programs to connect directly with customers.
• Brought to market the most successful add-ons to HP product line generating over $2M in license with over $10M in related product sales.
• Responsible for all products from idea to retirement, including terminal servers, bridge/routers, hubs, Xyplex’ flagship product and three OEM products.
• Grew Product Management organization from three to seven staff controlling a budget of
  $1.4M.

Training and Training Management

• Developed and taught sales training for new and existing
  sales force covering market, product positioning and product features.
• Created a new hire sales training video.
• Grew training revenue from $0 to $300K revenue and
  technical staff from one to five.
• Created and delivered video training for third-party field
  service providers, saving thousands of dollars in travel and expenses for
  regional courses.
• Created, managed, and developed Technical Marketing and Training groups within Product Management.  Established Technical Marketing as
  separate group in 1993.

Consulting and Consulting Management

• Member of three-person team, largest consulting project to date in company’s Southwestern Region, on time and under budget.
• Consulting Coordinator, responsible for approving all work statements involving for fee contracting.
• Responsible for Trinagy consulting group covering installations, performance tuning and custom performance reporting solutions.  Grew  staff from 3 to 7, met budget and exceeded revenue goals