Using Storify on the topic of social intelligence

by Michael Procopio 9 October 2011 social media

  Update: I added two new articles in Storify after the post had been up a week. The new articles showed up in my blog without any further action required on my part – nice. Using this feature, though, means the one Storify post can become your whole blog. In my new position I’m focused [...]

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Social Media – Twitter Sharing Buttons Drive Sevenfold Increase in Tweet Links : MarketingProfs Article

by Michael Procopio 21 September 2011 social media

via marketingprofs.com

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Using Social Media To Create Social Media Training – Social Media Training

by Michael Procopio 21 September 2011 social media

Check out this website I found at socialtraining.wetpaint.com

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Content Marketing World, the web editorial board, fascination and interviews

by Michael Procopio 17 September 2011 social media

I went to a great conference a couple weeks ago with 650 of my new best friends. I was asked to present at Content Marketing World (CMW) in Cleveland, OH on Managing Content Marketing Processes for B2B Brands. A common point between Gary Spangler from DuPont and I had was the success of having what Gary [...]

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Social Readiness report from Altimeter

by Michael Procopio 13 September 2011 social media

One thing I really admire about the Altimeter Group is that they give their reports away for free under creative commons – they pay-it-forward. Here is one such report which I had the honor of being interviewed. Social Readiness: How Advanced Companies Prepare View more documents from Jeremiah Owyang  

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One Google+ advantage – permalinks

by Michael Procopio 28 August 2011 social media

  One of the advantages of Google+ its ability to provide a permalink to a post. On the right side of a post (inside the red circle in the picture) is a pull-down symbol. If you click on it you will see : Link to this post Report abuse Mute this post Block this person [...]

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Google+ users study infographic

by Michael Procopio 21 August 2011 social media

This infographic is from a GIGAOM post (click on the image to see the post). The title of the post 83 percent of Google+ users are inactive [INFOGRAPHIC] while conveying accurate information certainly misses the point that this is true of all of social media – remember the 1-9-90 rule. 1% active users, 9% rare/occasional users, 90% [...]

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Conversational tweets drive clicks, while automation drives retweets

by Michael Procopio 9 August 2011 social media

A fascinating study re: clicks through and retweets. Hand crafted tweets get much better click through, while automated tweets (article titles) get more retweets. However if no one ever clicks, what value did you really get. Read the whole article at http://www.poynter.org/latest-news/media-lab/social-media/141837/how-economists-conversational-tweets-drive-clicks-while-al-jazeeras-automation-drives-retweets/

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Managing Content Marketing Processes for B2B Brands

by Michael Procopio 8 August 2011 marketing

I’ll be speaking at Content Marketing World in Cleveland, OH, Wednesday, September 7 – 2:00 PM. Below is the description of the talk and my co-speakers. The talk is titled Managing Content Marketing Processes for B2B Brands.  You got content, now what? Managing content within a business-to-business organization is anything but easy.  Listen to experts from DuPont, HP and [...]

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Facebook “Likes” go to a new level thanks to Amex

by Michael Procopio 31 July 2011 social media

What would be better than to know everything your customer wanted so you could provide them a special offer to prompt them to purchase. And since you might like what your friends like, let’s include what they like also. It’s every marketers dream. Well American Express has figured it out. Look at the email I just got [...]

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