Social advertising reaches new heights

by Michael Procopio 1 December 2011 social media

Thanks to Flowtown and Pivotcon.com for this informative chart Flowtown – Social Media Marketing Application

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Quipol | What is Quipol? | Quipol

by Michael Procopio 26 November 2011 social media

Here is a new tool I found courtesy of http://www.socialmediaexaminer.com/. I’ll update this after I try it.   So, what is Quipol? Quipol is social polling. It’s a simple and elegant way to unlock the opinions and perspectives of your online audience. Quipol makes it easy to create social polls (called Quipols), share them with [...]

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Event promotion using social media

by Michael Procopio 4 November 2011 marketing

A friend of mine got a new marketing job at a start-up, part of that job is social media marketing. He was asking me about event promotion using social media.  Social media marketing can work really well for event promotion. Here are my suggestions for using social media marketing for event promotion. Commercials I like [...]

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MDG Blog: The ROI of Social Media Infographic – The Measurement Standard: Blog Edition

by Michael Procopio 3 November 2011 social media

MDG Blog: The ROI of Social Media Infographic – The Measurement Standard: Blog Edition.

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Twitter search – you can still get an RSS feed

by Michael Procopio 31 October 2011 social media

It really upsets me when platforms take away functionality that helps automate the world. In this case my ire pointed at Twitter. It use to be if you where at Twitter search and did a search there was a nice RSS feed icon so you could save a feed of your Twitter search to be [...]

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A WordPress plug-in for InboundWriter to improve your blogging SEO

by Michael Procopio 24 October 2011 social media

I met the InboundWriter folks at CMWorld2011, I was fairly impressed with what they showed. InboundWriter is a tool that understands SEO and social media and helps you improve your blogging by suggesting ways to improve your SEO quotient for your given terms. I was fortunate enough to be asked to be a beta tester for the InboundWriter WordPress [...]

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Using Storify on the topic of social intelligence

by Michael Procopio 9 October 2011 social media

  Update: I added two new articles in Storify after the post had been up a week. The new articles showed up in my blog without any further action required on my part – nice. Using this feature, though, means the one Storify post can become your whole blog. In my new position I’m focused [...]

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Social Media – Twitter Sharing Buttons Drive Sevenfold Increase in Tweet Links : MarketingProfs Article

by Michael Procopio 21 September 2011 social media

via marketingprofs.com

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Using Social Media To Create Social Media Training – Social Media Training

by Michael Procopio 21 September 2011 social media

Check out this website I found at socialtraining.wetpaint.com

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Content Marketing World, the web editorial board, fascination and interviews

by Michael Procopio 17 September 2011 social media

I went to a great conference a couple weeks ago with 650 of my new best friends. I was asked to present at Content Marketing World (CMW) in Cleveland, OH on Managing Content Marketing Processes for B2B Brands. A common point between Gary Spangler from DuPont and I had was the success of having what Gary [...]

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