• Social Readiness report from Altimeter

    by  • 13 September 2011 • 0 Comments

    One thing I really admire about the Altimeter Group is that they give their reports away for free under creative commons – they pay-it-forward. Here is one such report which I had the honor of being interviewed. Social Readiness: How Advanced Companies Prepare View more documents from Jeremiah Owyang  

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    Google+ users study infographic

    by  • 21 August 2011 • 0 Comments

    This infographic is from a GIGAOM post (click on the image to see the post). The title of the post 83 percent of Google+ users are inactive  while conveying accurate information certainly misses the point that this is true of all of social media – remember the 1-9-90 rule. 1% active users, 9% rare/occasional users,...

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    Conversational tweets drive clicks, while automation drives retweets

    by  • 9 August 2011 • 0 Comments

    A fascinating study re: clicks through and retweets. Hand crafted tweets get much better click through, while automated tweets (article titles) get more retweets. However if no one ever clicks, what value did you really get. Read the whole article at http://www.poynter.org/latest-news/media-lab/social-media/141837/how-economists-conversational-tweets-drive-clicks-while-al-jazeeras-automation-drives-retweets/

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    Community engagement–topic days

    by  • 19 December 2010 • 1 Comment

      I think every community manager will tell you getting engagement in a new community that is difficult. This is also a problem for ongoing communities that are not as active as you would like. For the new community you need to get a group of beta users who will help tell you what...

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