If it weren’t clear enough that those of us in digital and social marketing are where the industry is going, then look at the recent announcement by P&G.
From WEB STRATEGY by Jeremiah Owyang
Last week was a tremendous change, giant marketer P&G announces 1600 layoffs as they reduce jobs in various roles, and instead shifting budget to digital marketing. The CEO, when pressed, indicates a strong focus on digital marketing, citing:
“In the digital space, with things like Facebook and Google and others, we find that return on investment of the advertising when properly designed, when the big idea is there, can be much more efficient” -Bob McDonald, Chairman-CEO, P&G
Read Jeremiah’s analysis here: