Missing SEO – 8 Tips To Maximize Your Brand’s YouTube Presence

by Michael Procopio on 6 April 2012

8 Tips To Maximize Your Brand’s YouTube Presence.

This is a good article about YouTube but it missed one of the most important points – SEO. You need to take care to put the correct keywords in the description. In addition to playing videos, YouTube is the second most use search engine in the world.

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Users prefer to buy Android apps on Amazon

by Michael Procopio on 31 March 2012

$1 on Apple’s App Store is 89¢ on Kindle and 23¢ on Android – Apple 2.0 – Fortune Tech.

This article shows sales of a set of apps available on all three stores.

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SocialTech12 What I Saw and Heard

by Michael Procopio 29 March 2012 social media

[View the story "SocialTech12 What I Saw" on Storify]

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5 Ways Spotify Is Pioneering the Hyper-Social Business Model

by Michael Procopio 25 March 2012 marketing

5 Ways Spotify Is Pioneering the Hyper-Social Business Model. A good article on Mashable by Patrick Salyer, CEO of Gigya on the key attributes Spotify is using for it huge rise in popularity that should be emulated by others.’ Leveraging Facebook’s Open Graph and the balance between privacy and sharing and privacy are two of the main [...]

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Presentations from Social Media Week 2012 San Francisco

by Michael Procopio 15 February 2012 social media

[View the story "Social Media Week 2012 San Francisco" on Storify]

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Social Media Week San Francisco

by Michael Procopio 12 February 2012 social media

I’ll be a Social Media Week San Francisco this week. Social Media Week is a global event running February 13-17, 2012 in Hamburg, Hong Kong, London, Miami, New York, Paris, San.Francisco, São Paulo, Singapore, Tokyo, Toronto, Washington DC. This event has apparently been running for a few years but I just heard about it from some friends [...]

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5 Power Tips for B2B Company LinkedIn Profiles | Social Media B2B

by Michael Procopio 9 February 2012 social media

5 Power Tips for B2B Company LinkedIn Profiles | Social Media B2B. I think a lot about my LinkedIn profile but not a lot about the company profile. Some good tips for keeping the company profile in top shape.  

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Social and Digital Marketing are the Future – Evidence P&G

by Michael Procopio 5 February 2012 marketing

If it weren’t clear enough that those of us in digital and social marketing are where the industry is going, then look at the recent announcement by P&G. From WEB STRATEGY by Jeremiah Owyang Last week was a tremendous change, giant marketer P&G announces 1600 layoffs as they reduce jobs in various roles, and instead [...]

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Testing BlogJet

by Michael Procopio 4 February 2012 social media

I have installed new blog authoring tool – BlogJet. It’s a Windows client for my blog tool.  You can get a copy here: http://blogjet.com I’ll report my findings. “Computers are incredibly fast, accurate and stupid; humans are incredibly slow, inaccurate and brilliant; together they are powerful beyond imagination.” — Albert Einstein Tags: test, blog, tools

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SEO News – SEO 2012: 7 Point Checklist for Search Engine Ranking

by Michael Procopio 26 January 2012 marketing

SEO News – SEO 2012: 7 Point Checklist for Search Engine Ranking. This is a pretty good article on SEO. SEO is not my primary area but I think all marketers should keep up with the basics and the basics are ever changing. Its a quick scan and I’d recommend looking at all 7 points. [...]

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