• Owned, Earned and Paid – What About Rented

    by  • 22 May 2014 • 1 Comment

    by Michael J Procopio  We of often hear of owned, earned and paid media. Own media is under your full control, for example your website. Earned media is that given to  you by others, for example user generated content or a news article about your company. Paid media is advertising. So what about places...

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    Differences in Enterprise Social Networks

    by  • 1 May 2014 • 0 Comments

    This is an interesting article on how two key differences in enterprise social networks can be the difference between success and failure. Tom brings up social workflow and integration as two of the key differences between enterprise social networking products. Clearly in time, everyone will have a similar feature set but today when the...

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    Colleges Use Social Media to Recruit Students

    by  • 7 April 2014 • 0 Comments

    by Michael J Procopio  This is a case study about Kent State and CSU using social media along with traditional list purchase to attract high school students. The research shows 90% watch video, 70% listen to streaming radio and 25% are mobile only. It required a shift in advertising to get students attention. Not...

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    Building Community Takes Time and Effort

    by  • 31 March 2014 • 0 Comments


    by Michael J Procopio I’m doing some work with a very large company that has many product lines. They have a branded community with boards for many of the product areas. One group was asking for their own board. My question to them was “Who’s going to look after this on a daily basis?”...

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    Altimeter Report on Social Business

    by  • 16 March 2014 • 0 Comments

    Research courtesy blech

    by Michael J Procopio The phenomenal Altimeter Group has come out with another Social Business report. My view of the findings. Social Anarchy still exists. The report says only 26% of organizations approach social media holistically. Couple this with only half of the executives are alighted with social strategy and it becomes more clear...

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    Embedding Google Plus Posts

    by  • 20 February 2014 • 0 Comments

    Google plus embed post

    by Michael J Procopio Did you know you can embed Google Plus posts in your blog? Here is an example, of a really cool table. As you can see it was originally shared by Lucy Lui, the actress.   To get the embed code, put your mouse pointer at the upper right of the...

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    Create Brand Advocates to Improve Customer Relations

    by  • 4 February 2014 • 1 Comment

    Empowering Employees with Social Media Improves Customer Relationships and Grows Revenue

    Employee empowerment is about creating brand advocates to scale customer relationships and effectively compete in new digital markets. Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing to boost awareness and demand. Customers demand engagement, in...

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