What I heard at Content Marketing Strategies Conference 2013-Day 1

Do You Thank Twitter Followers?

Do you “thank” your Twitter followers for following you? If you do, how?

Twitter-bird-logoThis was the topic of a discussion I just recently had. Many companies I see use a automatic direct messages and there are many people (including me) that don’t like them.

What I do is:
  1. review the followers profile to determine if they are someone I’m interested in. For me that is people with marketing, social media or speaking backgrounds
  2. if they pass #1, I follow them back
  3. I then send them a PUBLIC message like “Thank you for following @xyz, let me know if I can help in the future”. A company might send, thank you for following @xyz, we have a webinar this week you might be interested in.
In the discussion, a peer suggested that sending a thank you is just spamming and suggested doing a #FollowFriday message. Another suggestion was to retweet or favorite one of the new follower’s posts. Either of those actions might do more to promote your follower.
 
What do you do to recognize (thank) your Twitter followers?

California Law Addresses Social Media Privacy : NPR

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California Law Addresses Social Media Privacy : NPR.   This is a continuing trend – US states legislating social media privacy. A very good thing for us.

Jeff Jarvis is a proponent of looking at these matters from a perspective of principles, a position I totally agree with. If I write a letter to a friend, it is protected under the law. For anyone to legally get to the letter they would need to convince a judge as to why they should be able to see it. If you write something that is NOT public on social media, then the same privacy rules should apply. 

Also most services terms of service restrict you from giving your password to others. For example, Facebook’s terms: “You will not share your password (or in the case of developers, your secret key), let anyone else access your account, or do anything else that might jeopardize the security of your account.”; and  LinkedIn’s terms:  “You agree to: (1) Keep your password secure and confidential; (2) not permit others to use your account.”

Other states with laws on the books.

  • Delaware signed by Governor
  • Illinois signed by Governor
  • Maryland signed by Governor
  • Michigan signed by Governor
  • New Jersey signed by Governor

States with pending legislation.

For more on how to use social media in B2B marketing get my new book: 42 Rules for B2B Social Media Marketing Book; my coauthors are Peter Spielvogel and Natascha Thomson.

photo by Lawrence Gonzalez

5 Tips for Optimizing Your LinkedIn Company Page | Social Media Examiner

5 Tips for Optimizing Your LinkedIn Company Page | Social Media Examiner.

I was once asked “What is the one best thing a small B2B company can work on from a social media perspective?” My answer was make sure your LinkedIn presence is well done.

To me that means, you have a company page (hence sharing this article) and you and your employees are connected to your company page.

 

How will Social Media Evolve? Your thoughts?


I will be speaking at the Social Intelligence 2012 conference, #SocialIntel2012, Friday 24 Aug. The talk is:

Closing Keynote: The Emerging Social Media Landscape

The time range is the next five years. I’m soliciting input, if you have a thought please pass it on here or Twitter or Google+ using the hashtag #futureSM

Here is what I have collected so far, in no order:

  • Augmented reality goes mainstream
  • Everybody ‘gets’ QR codes and they are widely used.
  • Groups form to tell manufacturers what to build. Kickstarter in reverse?
  • Personal Clouds – where we own and control all our information and we can direct our personal cloud to take actions for us - 
    • change how we relate to everything in our lives
    • revolutionize how we communicate with each other
    • rearrange how we buy and sell products and services
    • thanks @windley
  • Social visual sites like Pinterest increase. Focus on the interest graph rather than the social graph. @SocialEspionage @GeoffLiving
  • Facebook/Twitter die or not. @chriscapehart Will there be a social network for each generation, MySpace to Facebook to ??.
    • Diaspora an open source replacement for Facebook
    • App.Net no ad replacement for Twitter
    • Users move from the big networks to niche networks based on interests @vdimauro @nathomson
  • Social Media Sensors
    • @johnjwall – the internet of things all have Facebook/Twitter accounts. Your refridgerator tweets you to pick up milk on the way home
    • scales that tweet, current
    • Ford SYNC(R) App Link, current @leolaporte
    • Google Glass, next year for prototypes
    • Wearable NFC sensors in clothing @frostola
  • Sociology @vdimauro
    • Researcher in the United Kingdom found that frequent Web surfers took only two seconds on any given Web site before deciding to move on to another. Remarkably, she found the sites where surfers stopped and focused were ones most relevant to the search terms. In other words, our brains get better and better at synthesizing and evaluating information at lightning speeds.
      • But when kids are multitasking, their brains are spending so much energy making quick decisions and responding to stimuli that they have fewer mental resources for comprehension and retention.
    • Another study -  the very structure of the supertasker brain looks different than those of 98 percent of us. “These brain regions that differentiate supertaskers from the rest of the population are the same regions that are most different between humans and nonhuman primates,” says Strayer. In other words, the brains of supertaskers are just that much further away from those of apes, “the leading edge of evolution,” says Strayer.
    • TED talk – the young never learn social skills, connected but lonely
  • Security / Privacy / Identity
  • Context Aware Processing @vdimauro
    • In this research, an architecture is presented for the development of an intelligent agent methodology to automate the processing of a user’s query, while taking into account the query’s context. Four sample queries are processed simulating the methodology of the agent. The queries differ on two dimensions: the amount of clarity of the domain and the number of related terms. The results of the queries are compared to those obtained from the Google search engine. The comparisons show that applying the intelligent agent methodology to the queries produces significantly fewer Web pages that are equally or more relevant to the user.
  • Multiple identities @vdimauro– automatically share data in context of:
    • work
    • family
    • friends
  • Outlook becomes the universal client
    • Post by email returns
  • Newsletters become socially interactive @vdimauro - interactive widgets in newsletters
  • Gamification continues until we burn out or (@cebess) gamification will be formalized and a tool for organizational change.
  • Smartphones are replaced with implants (might be further out than 5 years)

Related articles:

The Future of Social Networks as Interpreted by 21 Social Media Practitioners  thanks to @GeoffLiving 

 

 

 

 

 

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“Best In Class” Marketing Using Social Media | MIT Sloan MediaTech

I’m always looking for examples of successful uses of social media; this article from MIT shows three examples.

“Best In Class” Marketing Using Social Media

BY PETER YANG

Read the full article at – http://mediatech.mit.edu/2010/01/socialmedia/

What do tampons, soft drinks, and the “best job in the world” have in common?

They’re all examples of marketing campaigns that effectively use social media to establish a direct dialogue with the consumer. With numerous media formats and multiple devices competing for the consumer’s attention, it’s more difficult than ever for today’s brand managers to connect with their target audience. But companies such as P&G, Tourism Queensland, and Pepsi have found success by using the power of social media to drive engagement, relevancy, and results.